Sensation is a global phenomenon, transforming the most mammoth of venues into the world's biggest night club for just one night. Known for spreading the message of 'Celebrate Life' with love and unity by connecting thousands of people around the world on the dance floor with electronic dance music, it was important to reflect these values off the dance floor and in their social media presence.
Outside of curating and posting images and videos from previous events, images were brought to life to celebrate global holidays. The purpose of this is to connect with the audience outside of Sensation events, but still, share the message of Celebrate Life on a different dimension. The posts below are examples of creating social media moments from static photos from events and editing and animating them to create a new narrative for the festive occasion.