Diageo’s
Gift Store Update

For the gifting season, we were tasked with updating an Amazon webstore by adding two new pages, “Affordable Luxury” and “Super Luxury,” along with refreshing product images on existing pages. The challenge was to stay true to the store’s established style while giving each new page a distinct, appealing identity.

To achieve this, we created two complementary themes: Celebrating with Taste for Affordable Luxury, which focuses on the fun, social aspects of gifting, and Extraordinary Taste for Super Luxury, which highlights timeless elegance with classic, refined backdrops. Working within budget and time constraints, we shot layered images with interchangeable backgrounds, making the visuals easy to update as product lines evolve. The result is a flexible, cohesive webstore presentation tailored to a variety of gifting experiences.